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Graduate Degree in Strategic Event Management (NEW)

Title: Specialist

Lenght of study: 18 months

Category: Classroom course

Requirement: Professionals with an undergraduate degree in different areas (Management, Gastronomy, Hotel Management, Fashion, Human Resources, Public Relations, etc.).

About the course

The event market has been growing in Brazil. Thus, taking into account such panorama, students will learn how the planning and management of events work, encompassing themes such as typology, logistics, security, and technological resources for organizational, social, cultural, and sports events.


  • Event Market Overview
  • Event Concept and Classification
  • Event Typology: Organizational, Social, Cultural, and Sports
  • Planning – Concept, Pre-event, Event, and Post-event
  • Ceremonial, Protocol, and Social Etiquette
  • Logistics, Security and Technological Resources in Events
  • Business Management/Entrepreneurship in Events
  • Event Marketing
  • Fundraising in Events
  • Communication Integrated Project
  • Event Practical Project

Recursos Disponíveis

USC - Sagrado Coração

(14) 2107-7000
(14) 99825-8771

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