About the course

The Public Relations course is designed to prepare students to strategically work with communication, seeking the greatest interaction between organizations and society and looking for balancing such relationship. Constant and transparent information about organizations and the strategic communication management is essential for developing this work.

After graduating, you may work in institutional campaigns and advertising campaigns involving brand positioning, and corporate image.You will be capable of working in the mediation of conflicts and interests, in the political dimension regarding negotiation, and in the administrative sphere, building identity, and institutional memory.

 Subjects

• Cultural Anthropology
• Institutional Project Consultancy
• Protocol and Ceremonial
• Consumer Behavior
• Digital Communication and New Media
• Communication and Politics
• Entrepreneurship
• Aesthetics and Semiotics
• Ethics
• PR Photography
• Image and Crisis Management
• Legislation
• Event Organization
• Qualitative Research
• Quantitative Research
• Community Relations and Third Sector
• Social Responsibility
• Theories of Communication